<?xml version="1.0" encoding="utf-8"?>
	<vdex xmlns="http://www.imsglobal.org/xsd/imsvdex_v1p0"  orderSignificant="false" language="pt">
	<vocabIdentifier>https://vocabulario.abcd.usp.br/pt-br/</vocabIdentifier><term><termIdentifier>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</termIdentifier><caption>MÍDIA PUBLICITÁRIA</caption></term>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=14358">CAMPANHAS PUBLICITÁRIAS</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">BT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=100887">VITRINES</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=79944">PROPAGANDA AO AR LIVRE</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=64545">MÍDIA MIX</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=64542">MÍDIA IMPRESSA</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=64539">MÍDIA ELETRÔNICA</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=64536">MÍDIA DE APOIO</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=64533">MÍDIA BÁSICA</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=30801">DISPLAYS</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=64530">MÍDIA ALTERNATIVA</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=13293">BRINDES PROMOCIONAIS</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64548</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=99756">VEÍCULOS PUBLICITÁRIOS </targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">UF</relationshipType>  </relationship></vdex>