<?xml version="1.0" encoding="utf-8"?>
	<vdex xmlns="http://www.imsglobal.org/xsd/imsvdex_v1p0"  orderSignificant="false" language="pt">
	<vocabIdentifier>https://vocabulario.abcd.usp.br/pt-br/</vocabIdentifier><term><termIdentifier>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</termIdentifier><caption>MÍDIA PUBLICITÁRIA</caption></term>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=14362">CAMPANHAS PUBLICITÁRIAS</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">BT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=100942">VITRINES</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=79981">PROPAGANDA AO AR LIVRE</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=64567">MÍDIA MIX</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=64564">MÍDIA IMPRESSA</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=64561">MÍDIA ELETRÔNICA</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=64558">MÍDIA DE APOIO</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=64555">MÍDIA BÁSICA</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=30814">DISPLAYS</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=64552">MÍDIA ALTERNATIVA</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=13297">BRINDES PROMOCIONAIS</targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">NT</relationshipType>  </relationship>  <relationship>      <sourceTerm>https://vocabulario.abcd.usp.br/pt-br/?tema=64570</sourceTerm>      <targetTerm vocabIdentifier="https://vocabulario.abcd.usp.br/pt-br/?tema=99811">VEÍCULOS PUBLICITÁRIOS </targetTerm>      <relationshipType source="http://www.imsglobal.org/vocabularies/iso2788_relations.xml">UF</relationshipType>  </relationship></vdex>